Klout

Why your content matters: an examination of the Klout/Wahooly process.

As we continue to wait for the Wahooly creative team to put together their final touches on a project that we are all excited about. I thought I would take some time and examine an issue that seems to be problematic with the group as a whole.

“OH MY GOODNESS, MY KLOUT SCORE JUST TOOK IT IN THE TANK! WHAT DO I DO?”

While panic is the normal process for such a drop in Klout, it may not mean much at all.

Let’s look at what the Klout score really is. It’s a measure of your 90 DAY ACTIVITY! It’s not how special you are this moment, not how horrible you were 91 days ago, just a snapshot of your overall web presence.

Klout looks at  your Twitter retweets and mentions, your Facebook comments, wall-posts and likes, your LinkedIn comments and likes, your Foursquare tips, To_Do’s and Done’s and your Google + Comments, Reshares and +1′s. (1)

At this moment it DOES NOT measure Facebook Pages, Youtube, Instagram, Tumblr, Blogger, WordPress, Last.fm and Flickr at all. You could have the greatest followers in each and every one of those services and right now it won’t move your Klout score one one-thousandth of a point. At this time the algorithm does not measure them.

But Sean, I’m great in (one of the things that Klout doesn’t measure right now). That’s great. you will be one step ahead of the rest of us when Klout DOES put those in the algorithm. Keep doing what you are doing and success will follow you. Read more…